Branding Uganda’s immense attractions at ITB Berlin, Germany

Christened the Pearl of Africa and proven by many, efforts have always been made to fulfill the urge of increased visitor numbers from Uganda, East Africa, Africa and the whole world. In a bid to see this come true and increase on the number of Uganda safari tourists, the State Minister for tourism, Hon Dr Godfrey Kiwanda Ssuubi led a delegation to the International Travel Bourse (ITB) -the World’s Leading Travel Trade Show.

2019 International Travel Bourse (ITB), is held in Berlin Germany from the 6th -10th March though open to only trade visitors from Wednesday 6th -Friday 8th March 2019.

Tourism is currently Uganda’s leading foreign exchange earner, bringing in excess of US$ 1.45 billion (which is 23.5% of the total trade fairs) annually. State Minister for Tourism Hon Dr Godfrey Kiwanda stated that, Uganda’s participation at the ITB Berlin fair and other related International travel fairs was premised on the need for continuous investment in aggressive marketing in order for the tourism sector to achieve the projected growth rate. In 2018 a total of 10,000 companies and organizations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors at ITB Berlin making this a high potential group to get Uganda’s story to the world.

Uganda delegation at the International Travel Bourse

Uganda delegation at the International Travel Bourse

Hon Kiwanda and part of the team from Uganda

Many may wonder whether this is just a tourism board fair, but not really, this global forum, is meant to attract tour operators, hotels, cities, airlines and various other services that are in line with travel and tourism. This makes it a must attend show for any destination targeting the European market and therefore so thoughtful of Uganda’s state minister for tourism to always attend this fair and surely one of the best ways to increase either Uganda wildlife safaris, birding tours in Uganda or Uganda gorilla trekking safaris to an advantage of the country.

With determination to attest to the beauty in Uganda, the Uganda delegation representing at ITB Berlin comprise of officials from Uganda Tourism Board (UTB) and some members from the private sector including over 30 Ugandan tour operators and Uganda Wildlife Authority (UWA). Related to the tourism sector, other participants from Uganda at ITB Berlin include; a team of 14 hoteliers led by Mrs. Susan Muhwezi, the newly elected Chairperson of Uganda Hotel Owners Association (participating as trade visitors) and over 10 other independent tour operators.

The trade fair is a great opportunity for Ugandan tour operators to attract new business given the high profile as well as large number of participants that grace the event every year,” said Lilly Ajarova, the newly elected Chief Executive Officer of Uganda Tourism Board.

ITB is without a doubt of invaluable importance to Uganda given that Germany is one of our top source markets. We believe that at this trade fair, our tour operators will be able to get bookings as well as get connections to new markets. Exhibitor satisfaction at ITB over the years has stood at over 90%, which is a sign of effective delivery on business.” She added.

Ms. Lily Ajarova also added that Uganda previously having been ranked 5th best exhibitor out of over 800 participants in the 2017 and 2018 trade fairs, there high chances that the country can better this position after all the great preparations made by the delegations exhibiting.

With the State Minister for Tourism, Wildlife and Antiquities, Hon Dr Godfrey Kiwanda Ssuubi a high-level tourism enthusiast and promoter the country prides in, the International Trade Bourne (ITB) will indeed yield great results.

Uganda isn’t just said to be the pearl of Africa because it was said by Churchill, the country proves to the statement with those who have paid a visit to this virtually un touched land praising it endlessly. From the beautiful plains of Karamoja region to the highlands of Kigezi, a Uganda tour is never disappointing, uniqueness is what you come across throughout the country.

Uganda prides in being a home to the big five wild animals seen on a wildlife safari to Uganda’s Murchison Falls National Park, home to almost half of the world’s remaining mountain gorillas and almost 50% of Africa’s bird species. This has made Uganda gorilla safaris a prime activity in the country alongside numerous attractions.

Take time to discover, re discover and indulge in the beauty within the Pearl of Africa and have more than just a safari but refreshing moments in the pristine wild.